For better or for worse, the Serbs don't have an ethnic lobby in the US - neither a political pressure group, nor an organization set up to be professionally offended. The only bit of public outcry so far has been on the social networks, as well as this review from the American Serb publisher William Dorich, deservedly taking the film to task for misrepresenting the Bosnian War.
The government in Serbia is so useless, it may well promote the movie to show its commitment to the Empire. Things are somewhat different in the Bosnian Serb Republic, where there have been calls for a boycott and even banning the movie. All things considered, though, a public campaign against Jolie - by the "evil Serbs" no less - could only give her publicity. What to do, then?
As with many problems, this one sort of solved itself. You see, in addition to wallowing in bigotry, the movie is actually rather terrible. It appears I wasn't the only one less than impressed with Jolie's film-making skills. Last week, the Onion's AV Club dismissed "In the Land of Blood and Honey" as "fevered good intentions gone awry, a dreary slog of a message movie with little but noble if unfulfilled aspirations to commend it," giving it a D+.
Writes critic Nathan Rabin:
"Serbian groups have justifiably complained about Jolie’s glib stereotyping of Serbs as racist heavies. Kostic, for example, emerges as the film’s hero almost exclusively by virtue of being somewhat less terrible than his contemporaries. Subtlety and understatement become collateral damage as Jolie drives her points home as forcefully as possible and the film devolves into a grubby melodrama that fails to edify or entertain."While Jolie has successfully attracted the attention of the Western public to international atrocities, Rabin continues, "It’s possible, if not particularly likely, that someday she will get around to dramatizing atrocities compellingly as well, though her colorless work here suggests she’s a lot more likely to do that as an actress than as a filmmaker."
There you have it, then. For a much better story about the horrors of war, go see "War Horse" instead.